Google AdWords uses paid advertising or pay per click (PPC) advertising on Google. AdWords (Google AdWords) is a paid advertising service provided by Google for businesses who would like to display ads on Google and its advertising network. It allows you to set a budget on how much you can invest in advertising. This is what makes the program extremely cost-effective. You only pay your pre-determined amount when someone clicks on your ad.
Google AdWords offers measurable metrics so you can review your return on investment (ROI). With Google AdWords utilizing SEO, your numbers will improve over time. Google provides accurate results relevant information following keyword searches. AdWords allows you to target your audience through different channels such as location and language targeting.
Additionally, Google tracks users’ activities and their searches on the internet allowing them to show ads on the Google Display Network. This exposes your business on other pages that may prompt former visitors to your website to return and explore further.