Social Media Marketing utilizes social media channels to gain website traffic or attention. Social media marketing programs usually center on efforts to create interesting, relevant content that attracts attention and encourages readers to share it across their social networks.
User-generated content on social media in the form of online consumer reviews have given birth to electronic word of mouth. Major social media platforms today include Facebook, LinkedIn, Twitter, Instagram, and Pinterest.
Social Media Marketing will set up your social media profile and monitor reviews or posts relating to your business. Consumer reviews made online are defined as any positive, neutral, or negative information about a product, service or a brand created and published on a consumer review platform. When individuals sees the messages, they spread from user to user, and it effectively resonates with others as it appears to come from a trusted, third-party source. Consumers take reviews very seriously that it’s often the major reason customers decide to invest in a product or service.