There is no reason to have a website online if you are not constantly working on Search Engine Optimization. We compare it to planting a tree without watering it, SEO is the Water & Fertilizer in the Digital Marketing Industry. Everyone says I want to get found on the first page of google, well how do you expect that to happen? You need to fully optimize your site, from page titles, search engine friendly url's, meta tags, keyword rich content, outbound link building, backlink building, social media integrations... There are actually 300 proven aspects of true SEO, we focus on what is most important not wasteful. Hope you do the same.