Items filtered by date: May 2017

Why Digital Marketing is Crucial to Your Business

Digital marketers will be the crux of the consumer’s experience. Digital marketing is to become even more vital in the near future. This is proven because of the mobile device domination. Personalization has affected marketing ways. With this increasing, “advanced marketing requires building statistical models that ascertain what these signals means for the customers who are interested in specific products, while serving them accordingly.” Geofencing has become more popular with businesses. But, what is geofencing?

Geofencing Use Cases through NS1 are the following:

Intelligent DNS - Translates telemetry and explains the condition of your systems and the Internet, routing your users to the maximum delivery destination in conformity with the special needs of business rationale.
DNS Traffic Management - Technology that links power and flexibility, empowering you to personalized traffic management.
Redundant DNS Solutions - DNS services cannot prevent power outages. There are numerous possibilities that would cause this. As a result, online services would no longer be accessible available to your consumers.
Any-Casted Network - 25 POPs and six continents provides the best conduct.
High Frequency Monitoring - NS1s advantageous network and infrastructure telemetry captures information as it becomes available. It gives you the control over what you need to monitor, how often, and the ability to respond accordingly.
DNS Load Balancing - NS1's Filter Chain provides regular, frequent users the best of services.
Load Shedding - Infrastructure can be more than just up or down: it can be at capacity but still servicing current connections well. It can thrash and flap, or it can even be underutilized.
Filter Chain - Filter Chain in combination with NS1's RFC compliant DNS allows you to easily configure complex, customized traffic shaping algorithms perfectly suited to your application and network.
Geographic Routing - Using NS1’s Filter Chain technology, application developers can use Geotargeting and Geofencing to direct users where to go.
Hybrid Dedicated + Managed DNS - With the NS1 platform, businesses can combine a private and educated DNS on a single, all-encompassing DNS platform and benefit from the viable reliability and function that NS1 delivers.
Multi-CDN Management - Businesses eventually begin to focus on a global audience. The same CDN strategy may not work correctly that will deliver the regular performance and top-notch experience. Your delivery of content may become problematic in terms of management.
Record Types - A record is identified by a domain name demonstrating the type of information encompassed as some control data like DNS cache time-to-live (TTL), server IPs, and mail hosts.
EDNS-CLIENT-SUBNET - EDNS-CLIENT-SUBNET (ECS) is a DNS development proposed by DNS and CDN operators. ECS-enabled DNS problem solvers, commonly sends along an excerpt of the IP address of the targeted user. Of the (four-octet) IPv4 address, they deliver the initial three octets that relays a request was instituted by a user with an IP address such as 1.2.3.x.
Linked Zones and Records - CNAME records can result in additional DNS round trips, and ALIAS records need to do recurrent looks in secret that can affect conduct. Linked records resolve both issues where the record you’re combining is configured by NS1, optimizing conduct and accessibility.


In essence, it’s managing your traffic intelligently. Marketers spend 60% of their time to digital marketing. Successful companies are ever-increasing their budgeting to allow for more digital marketing. Nearly everyone is online today, and this needs to be embedded in business’ approaches.

Desktop Computers vs. Mobile Devices

The primary device that most people prefer these days is the mobile phone or tablet. Many own all types of devices, including desktops, but the smartphone gets the most use out of all three. Smartphone screens are getting larger every year to allow users to use them the same way they’d use their larger devices. Technology is constantly unfolding, and it certainly focuses more on the smartphone. Now, desktops are certainly not passe, the use of smartphones seems to outnumber others. It’s no secret that some tasks are still much easier to do on a desktop or laptop. For example, writers could never use a smartphone or tablet. Some tasks are just easier to do on laptops. While browsing on a smartphone seems to happen more and more, websites are easier to explore on the larger-screened devices. Changing your view and expanding pages are the norm with smartphones. That could get old real fast.

However, as recently reported in another blog, web design is moving towards maximizing mobile views first. Yet, if your goal is to complete tasks or activities, the desktop still rules. For myself, I simply cannot text or enter information with two fingers like my daughter. She seems to speed through inputting data faster than I could type on a laptop. I’ll use the swipe feature with one hand, but that results in a lot of error and is quite annoying. Another thing that desktops have going for them is the internet speed. You get results much faster than you would on a smartphone. Processors in desktops are bigger and work much faster on a cable modem connection. Cellular networks are starting to catch up, however. Before you know it, results will appear faster than ever on mobile devices. All of the cellular networks continue to boast their increased speed, and people are taking note. No matter how fast smartphones get, I still prefer browsing on my laptop. For now, it’s still faster and I can get twice as much done.

But right now, I can visit twice as many websites and Web pages on my desktop computer than I can using my smartphone or tablet. I like smart phones and tablets. I love that they are small enough to fit in my pocket or tuck away from view. I love being connected to the Internet from just about anywhere without having to lug around a laptop or desktop. For quick and easy Web use or Web interaction (think driving directions, quick fact lookups and voice search), mobile devices are great. But if I’m planning to do some serious work online or at my desk, I’ll take a desktop and keyboard every time.

Fidget Spinners: What’s All The Fuss?

Fidget Spinners: What’s All The Fuss?

Back in 1993, Catherine Hettinger invented what’s now evolved into a fidget spinner. A toy? Yes, but with a specific purpose. She couldn’t seem to interact with her daughter and thought this would be a good therapeutic tool. She obtained a patent then, but it expired in 2005. Other manufacturers decided to market a variation of fidget spinners for children with Attention Deficit Hyperactivity Disorder. Marketing continued for children with anxiety issues or autism to help them relieve stress. While I was at a convenience mart, I noticed a bunch of these spinners for sale. After finding out what they were, I had no idea they were such a phenomenon among children these days. I had never even heard of them. A day later, my daughter came home with one. How’s that for timing? Most of these spinners are three-pronged made of plastic or metal. Ball bearings allow them to spin between the fingertips. Some of them light up as they spin for a more appealing visual look. So, I tried it myself but couldn’t figure why it was so popular.

Flash forward to September of 2016, manufacturers and entrepreneurs began to take notice and created their own variations. They started to realize that these little toys could really make a dent in the stress relief business. Two brothers from Denver went on a mission to raise $15,000 for their “Fidget Cube.” What eventually happened was a rarity indeed. They succeeded in raising more than $6 million. “We checked out what tools were available for fidgeting,” the founders told Adweek, “and we couldn’t find any that we’d feel truly comfortable using in a professional setting.” Just in time for Christmas 2016, Forbes declares fidget spinners “the must-have office toy for 2017.” Executives and high-powered employees needed something for stress relief besides nail biting and stress balls. Fidget Spinners such as MD Engineering’s Torq bars, were being sold for $129.99 to $259.99, and then began selling on eBay for $400 due to limited availability. Videos on fidget-spinner began to crop up everywhere. David King, an Australian tech blogger, says in his video, “Fidget spinning is a lifestyle.” He goes on to say that the video “Fidget Spinner Tricks With a Professional Fidgeter” has had more than 3 million views. The fidget spinner is not considered a child’s toy for grown-ups. While children do love them, they’ve become a huge trend. More and more children bought them and were seen everywhere with them. Fidget Spinners actually began to show up in the hands of celebrities’ children. School districts started to ban these stress relief and focus tools for being distracting. Teachers all over the country actually abhor these spinners. The retaliation has become full blown resentment. Doctors in the field of children’s behavior and learning have denounced the spinner as nothing more than a distraction. They do not agree that it helps children with ADHD focus. Regardless of this resistance, spinners remain to be one of Amazon’s best-selling toys. Unfortunately, the original inventor from 1993 has not profited from any of it. Her current plans are to create a Kickstarter campaign to sell her “classic” spinner. It doesn’t seem that fidget spinners will be going away anytime soon, but that could change in a day. Remember Pokeman Go?

Which Web Design Company Should I Choose?

Which Web Design Company Should I Choose? There are so many things to ponder when you have to make the decision on which web design company is the right fit for you. You may have tried to take on the task of building it yourself, however it’s not working out. You realize that hiring a professional web design company is inevitable. But you’re thinking, does your budget allow you to hire a web design company? Therefore, it’s vital to choose a company you can afford but also provides quality results. Companies that keep your best interests in mind are likely to sincerely want to increase the visibility of your website and make a good impression on potential customers. Do you want personalized services with excellent communication and help when needed? Small web design businesses are more willing to help their fellow small business owners. Do I Retain Ownership of My Website and Domain? Your choice of companies should always offer web hosting while you retain ownership of your website. A hosting company’s objective is to keep all of your content stored and protected. Also, find out if you own the content should you decide to leave the web design company. Content Quality content should build trust, include accurate information, and teach visitors about different facets of your business. The content should create leads or sales of your services and products. Only necessary and relevant information should appear on your website. A formal approach is not a good idea. People want to read interesting, engaging, and knowledgeable information. Your brand should be represented properly while utilizing accurate SEO practices. Also, if you’re not satisfied with the content created for your website, the company should revise it until you are happy. Pricing Some companies will want payment in full before any work is even started, while others will offer monthly installment plans. Some may charge for consultation and others may speak with you without any obligation on your part. It’s natural to research the most cost-effective package depending on your budget. Several packages should be offered for you to choose depending on your budget. There should never be a “one package fits all”. Many small businesses require different services, whether it’s just a redesign of their logo, maintenance, or tweaks to their website. Communication Do you want personalized services with access to team members 24 hours / 7 days a week? Regardless of the size of the company you may choose, you should always have access and never wonder when your project will be completed. A reputable web design company should always keep you in the loop at all times and discuss any ideas you may have. With a smaller team, you will know who is in charge of which service and be able to contact them directly. Ultimately you want to achieve a strong online presence and maximize your company’s potential. Take the necessary time to research so that you can make the right decision for your business.