If you want to grow your roofing company and book more appointments, you need a consistent way to generate roofing leads. Roofing lead generation can be challenging, but there are a variety of digital marketing strategies that can help you attract high-quality roofing leads. Here are some of the best ways you can use to generate roofing leads. If you need the service of professionals to execute any of these strategies, contact Magpie Marketing.
Search Engine Optimization (SEO)
This is a great way to generate roofing leads. Most people go online to search for a roofer when they require roofing services. According to Google, there are thousands of searches for roofers every month in the U.S. With an effective SEO campaign; you can turn these searchers into leads. If you are new to the world of SEO, you can hire a reputable SEO agency to lead your SEO campaign.
Pay-Per-Click (PPC) Advertisements
If you don’t want to wait for search engine optimization to start generating roofing leads, consider PPC advertisements. PPC ads are a great way to reach attracted leads. These are the paid advertisements that display at the top of Google’s search results when potential customers make a search relevant to your ads.
The two most significant benefits of PPC ads are relevance and controlled visibility. Traditional roofing ads interrupt people. This type of roofer ads strategies doesn’t interrupt your online experience. PPC only put your ads in front of your potential customer.
Reviews are one of the most reliable sources of roofing lead generation. According to statistics, 88% of consumers trust online reviews as much as they trust personal recommendations. And 90% of online shoppers say online reviews influences their purchases. So, if you want to build long-term growth, you need to build trust. Review and testimonial content will help build trust.
Invest in consistent email marketing
This is an effective way to generate leads. If you are not running an email campaign, you are losing out on tons of leads. According to statistics, email marketing generates a return on investment of about $44 for every $1 spent. You probably have emails collected already. Once you have an email list for your business, you can start sending emails about sales, content, special coupons, and more.
Generate roofing leads with content marketing
This is one of the best ways to improve your site rankings. These can include anything from infographics, blog posts to online guides, and videos. Most people search online to find information about roofing and answers to their questions. You can make use of this opportunity to attract roofing leads by providing valuable content. Once your target audience is on your website, they can start surveying your website to see the services you provide.
Get expert help using these roofing lead generation
If the strategies above seem like too much for you to undertake, Magpie Marketing got you covered. We have vast experience helping roofing companies get more leads. We look forward to hearing from you!